FrontierMI Marketing Library:
A small collection of documents about marketing strategy available
as either html or PDF.
http://www.FrontierMI.com/library/library.html
10 Commandments of Power Positioning:
Marketing strategies for creating an endless stream of new, repeat
and referral business.
http://www.aniota.com/~jwhite/success0.html
Hourglass Positioning Method:
Brand and product positioning method developed by Mark E. Smith,
positioning consultant.
http://www.hourglass1998.com/
Poole-Adamson Research:
Market research information on brand positioning. Provides a
research-based newsletter.
http://www.interlog.com/~sadamson
Branding Asia:
Articles and monthly columns on branding in Asia. Includes brand
news and exclusive searches to article databases.
http://www.brandingasia.com/
OnlyMarketing:
Techniques in consumer marketing, product positioning, strategic
planning and creative execution, through tutorials and examples.
http://www.onlymarketing.com/
New Products Workshop:
Positioning and repositioning of existing brands.
http://www.barryfeig.com/
Social Marketing:
A short free course in social marketing and market positioning.
http://www.foundation.novartis.com/social_marketing.htm
The Naming Workshop:
Concentrated one-day program designed to generate naming
possibilities for any product, service or company.
http://www.namingworkshop.com/
The Naming Newsletter:
A quarterly electronic newsletter on the strategies and tactics of
naming. Contains many articles, clearly indexed and easily
downloaded.
http://www.namingnewsletter.com/
Chaoticroots:
Sample items and discussion area related to institutional branding
around urban street culture. Moderated by the staff of Howe Creative
agency.
http://www.chaoticroots.com/
Building Brands:
Offers articles and newsletters on marketing, branding,
communications and related skills.
http://www.buildingbrands.com/
Brand Channel:
An international online exchange and resource about brand marketing
and branding.
http://www.brandchannel.com
Market Positioning:
A slide show that defines the various terms commonly associated with
marketing, including market positioning.
http://business.baylor.edu/Dan_Rajaratnam//htmfiles/3305tmkt/sld020.htm
Positioning Resources:
A collection of articles and other resources on market positioning.
http://marketing.about.com/?once=true&
High Intensity Marketing:
Book providing executives with a managerially relevant framework,
and strategic perspectives on marketing and brand positioning.
http://www.highintensitymarketing.com/
Brandbuilding.com:
Sharing knowledge in the branding and positioning of products and
services in the Indian sub-continent.
http://www.brand-building.com/
BrandWatch:
A model that enables any organization to control value and
profitability of their brands.
http://www.brandwatch.nl/
Media Funnel:
Product marketing, targeting and positioning service.
http://www.mediafunnel.com:80/home.asp
Spinforce:
Building distinctive positioning, effective messaging and compelling
communications.
http://www.spinforce.com/
